Who attends the visual arts in Glasgow?

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Projects: Tramway; Glasgow Life; Glasgow School of Art

In November 2011, Tramway launched its Footprints Audience Research report, to which Culture Sparks was pleased to have contributed. We continued to work with Glasgow Life to profile visitors and attendance cross-over between their three key visual arts venues, Tramway, GoMA, and Trongate 103. This phase of our research is ongoing, and findings will be cross-referenced with findings from the WhiteNOISE project to provide the fullest possible picture of the visual arts scene in Glasgow.

Our understanding of visitor profiles for Glasgow’s visual arts deepened as we supported Glasgow School of Art Exhibitions Director Jenny Brownrigg in creating an audience engagement framework, analysing and segmenting their visitor intelligence  by visitor ‘type’; time, day and month of visit, and by individual exhibitions. We also conducted scoping work to assess online audience behaviour for GSA.